Case description

In 2018, Novicell has delivered two digital platforms to the Red Cross: rodekors.dk and mitrodekors.dk.

The brand site on rodekors.dk tells the story of the Danish Red Cross. Simultaneously it should be as easy as possible to support the organization's projects. Therefore, the solution was to make a stable platform with high ease of use and good performance at peak times.

Donations are the basis of the existence of the Red Cross and almost 200,000 Danes support the organization each year. Some become members and give a monthly contribution, others give their contribution earmarked to a certain disaster or topic. The donation forms therefore have maximum visibility on the site and focus on ease of use.

One of the nice features for the donations forms is how we dynamically visualise what the money donated actually translates into in terms of e.g meals or blankets (see vide example here https://www.novicell.dk/media/63368/donations-test.mp4). All donations forms are automatically integrated into the PSP (QuickPay), ERP (Axapta), CRM (internal system) and mail service (SendGrid).

In general, editors have great flexibility in interface and easily builds unique donation forms for landing pages. In this way, they can easily create two versions of the same page and run A/B split testing to increase the conversion rates on a certain campaign.

The solution also contains three different Drupal Commerce shops with joint checkout and payment flow. We also built a booking flow for b2c and b2b users where they can sign up for the organization's popular first aid courses.

We also have a dynamic map component which editors can use to visualize the Red Cross' work internationally or where to find the nearest recycling store or local branch. The listings show locations from imported data from the ERP - or editors can choose to upload a file manually with selected locations.

The other site, Mitrodekors.dk (My Red Cross), is crucial to building loyalty and retaining the volunteers. Red Cross uses the portal to communicate with their volunteers and send them news. The volunteers can follow specific groups and get recent posts and comments from selected groups in a feed or sent as an email. That way, they are always up to date on their interests, such as recycling, family networks or integration.

Volunteers can also post to the groups themselves and comment on each other's posts. For example, with small announcements about something that has happened in their department or by asking other volunteers for help. This way, the portal serves as a social media network for the volunteers.

The My Red Cross site also contains a shop with items that are not available to other than the volunteers (e.g. merchandise or store signs). There is also a document archive for internal, shared documents.

In the background, we run advanced data imports that retrieve information from the ERP system with data on users, roles, departments, locations, activities, etc. Based on the import, we create/update all department pages and sub-pages for each department - and ensure that all users have the right roles and permissions. Although the unique pages are created and automatically updated, editors can still add new content to the pages. That way, all local department can get an individual online presence.

Test login: (please contact us for a test login - we do not want this to be published)