Wine and tourism portal pfalz.de
Case descriptionOur customer planned a collective strategy with joint promotional offers and activities together with Pfalz Marketing and Pfalz Touristik. For this purpose, we created an overarching technical infrastructure for a new portal with any number of sites.
Case goals and resultsThe platform was conzeptualized to meet the requirements of various stakeholders – winegrowers and associations, restaurant and hotel owners and other companies, hikers and travelers etc. – and in this way building up the brand Pfalz. So, we designed the thematical and contentwise structure by using personas and user stories.
pfalz.de is a wine and tourism platform consisting of a main website and several topic/campaign sites. It is based on a flexible multi-domain concept with Drupal 8 as content management system and framework and offers a variety of assets to the editors creating and editing sites and landing pages.